Why Relai Is Adding Bitcoin to Its Balance Sheet

MicroStrategy, Blocks, and Tether all have one thing in common: They’ve all put Bitcoin on their balance sheet and used it as a treasury asset. Relai has been doing the same since January 2024! Not only because we’re a Bitcoin-only company, but also because we want to use Bitcoin to strengthen the balance sheet further and harness the power of Bitcoin’s disinflationary nature. 

In this blog post, you will find out why we decided to put Bitcoin on our balance sheet, how we’re going on about it, what we plan to do in the future, and what you can expect from us going forward. 

Why We’ve Decided to Put Bitcoin on the Balance Sheet

We’re all familiar with the success story of MicroStrategy and any other company that included Bitcoin on its balance sheet. They were able to protect their stock against potential failure in the future by using Bitcoin’s deflationary nature. 

In MicroStrategy’s case, this strategy has paid off immensely well. They’ve invested in Bitcoin as a key asset in their treasury to protect the company against inflation, diversify their portfolio, and inevitably profit from it. The stock has ten folded since their first Bitcoin purchase in August 2020. 

We have the same opportunity with Bitcoin. From day one, we have grown immensely, with over 350,000 app downloads and over $400 million in trading volume, but we also need to think about our future. After all, we’re also still part of the Fiat world and must keep our checks and balances in order. 


Instead of saving in Fiat or other assets that devalue too quickly, we knew we had to step up and save in Bitcoin as well. To do so, we’ve decided to put the surplus of our Fiat revenue into Bitcoin. The aim is not to benefit from daily price differences; subsequently, we’re not performing any trading activity with our funds. Instead, we are setting up a company DCA savings plan. 

In addition, we’re also using the gross revenue we earn with our Relai Private service. Private is our OTC (Over-The-Counter) service, where we serve businesses and HNWIs (High-Net-Worth Individuals) in buying large amounts of Bitcoin. We’re going to use these revenues and buy Bitcoin to add to our balance sheet. 

We make an effort to use our entire OTC revenue and a considerable amount of our Fiat surplus to stack as much Bitcoin as possible. 

Selling Our Bitcoin? Of course Not!

While some investors might only be interested in Bitcoin because of Number Go Up, we’re different and commit to our Bitcoin-only vision. It doesn’t matter which financial model you use; Bitcoin is the opportunity of our lifetime and the foundation for a brighter future. 

Inevitably, taking control of your future is one of our key brand messages, and we also want to back this up with our actions. Therefore, we intend to hold on to our Bitcoin stack for as long as possible, ideally into the future when Relai is one of the world’s biggest Bitcoin brands and companies. 

Have You Thought of Putting Bitcoin on Your Balance Sheet?

Having Bitcoin on your balance sheet is not only a no-brainer in terms of securing the future of your company, but also a lucrative business decision to attract new customers. Bitcoiners as a whole are some of the loyalest customers you’ll ever engage with.

Once they see that you decided to use Bitcoin in your business as well, they will help out by supporting your business as well. If you need help with getting started, reach out to our Relai Business team, and we’ll help you get set up.  

Additionally, Bitcoin is the best long-term business strategy for you to hedge against the failing Fiat currencies, have an asset that’s always liquid and available to you, and use the same Bitcoin strategy as companies like Relai or MicroStrategy to strengthen your relationship with your shareholders by using an asset that increases in value over the long run.

What’s Next for Relai?

The year so far has been off to an amazing start, and we’re very much looking forward to the next couple of weeks and months, with exciting new features and updates in the pipeline. One of our main focuses now is expanding into Europe and offering Bitcoin to even more people. The faster we can do this, the more Bitcoin we can stack as a company! 

But we wouldn’t be here without you, Relaier! All of this success wouldn’t have been possible without your continued support, and we know our community is cheering us on every step of the way. If you want us to grow even faster, here are some ways how you can help us out:

Download the Relai app from the Google Play Store or Apple App Store today to buy Bitcoin.

Information about the author

Julian Liniger

Julian Liniger

Julian Liniger is the CEO and co-founder of the Swiss bitcoin-only platform Relai and one of Forbes’ 30 Under 30 for 2022.


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